26 Tricks to Keep Readers Reading

Image by Cayusa

Image by Cayusa

Unmet desire. That’s how author Steven James defines tension. Unmet desire drives your hero, drives the story, and drives the literary agent and the bookstore browser. The desire to know what happens next, the desire to feel something – this is the D in AIDA that leads to the A. Action.

The 21 Best Tips for Writing Your Opening Scene

Photo by Kojarie Matiessa

Photo by Kojarie Matiessa

The first page is your make-or-break moment. The 250 words in which your reader – be it a literary agent or bookstore browser – decides to either turn the page or close the book forever.

For. Eh. Ver.

20 tips for creating relatable – and lovable – protagonists

Photo by Alex Brown

Photo by Alex Brown

Keep them reading. That’s our mission, right? And there’s nothing that can hook any reader faster and stronger than a protagonist they can relate to, like, and therefore care about. This is one half of the D in AIDA:

The D in AIDA

5 tips for grabbing attention with your book cover

The "A" in AIDA

It’s not that we judge books by their covers. But if you’re standing in a bookstore staring at a dozen photo-realistic illustrations next to one cartoony sketch, you’re gonna notice the cartoony sketch.

A great cover makes us look.