20 tips for creating relatable – and lovable – protagonists

Photo by Alex Brown

Photo by Alex Brown

Keep them reading. That’s our mission, right? And there’s nothing that can hook any reader faster and stronger than a protagonist they can relate to, like, and therefore care about. This is one half of the D in AIDA:

The D in AIDA

5 tips for grabbing attention with your book cover

The "A" in AIDA

It’s not that we judge books by their covers. But if you’re standing in a bookstore staring at a dozen photo-realistic illustrations next to one cartoony sketch, you’re gonna notice the cartoony sketch.

A great cover makes us look.