Keep them reading. That’s our mission, right? And there’s nothing that can hook any reader faster and stronger than a protagonist they can relate to, like, and therefore care about. This is one half of the D in AIDA:
Between two marketing campaigns, a video, a cousin’s wedding, and a best friend coming into town, I didn’t write a new post this week.
HOWEVER – my absence is your excellent opportunity to learn (or review) how to write a hook – that thing that’s going to grab the interest of friends at cocktail parties, literary agents in query letters, and bookstore browsers who glance at the back cover.
While a cover has to grab your eye, it’s the title that has to make you pick up the book. So what makes a book title grab your attention?
It’s not that we judge books by their covers. But if you’re standing in a bookstore staring at a dozen photo-realistic illustrations next to one cartoony sketch, you’re gonna notice the cartoony sketch.
A great cover makes us look.
Did you take the leap with me last week and admit to yourself that your writing is what needs improving–not your friends’ tastes? Are you ready to find out how to fix it?