20 tips for creating relatable – and lovable – protagonists

Photo by Alex Brown

Photo by Alex Brown

Keep them reading. That’s our mission, right? And there’s nothing that can hook any reader faster and stronger than a protagonist they can relate to, like, and therefore care about. This is one half of the D in AIDA:

The D in AIDA

Hooking interest with a killer hook

Between two marketing campaigns, a video, a cousin’s wedding, and a best friend coming into town, I didn’t write a new post this week.

The I in AIDA

HOWEVER – my absence is your excellent opportunity to learn (or review)  how to write a hook – that thing that’s going to grab the interest of friends at cocktail parties, literary agents in query letters, and bookstore browsers who glance at the back cover.

5 tips for grabbing attention with your book cover

The "A" in AIDA

It’s not that we judge books by their covers. But if you’re standing in a bookstore staring at a dozen photo-realistic illustrations next to one cartoony sketch, you’re gonna notice the cartoony sketch.

A great cover makes us look.

4 steps to convince people they NEED to read your novel


Photo by Leah Tautkute

Photo by Leah Tautkute


Did you take the leap with me last week and admit to yourself that your writing is what needs improving–not your friends’ tastes? Are you ready to find out how to fix it?

Meet AIDA.