Sure, the Hunger Games books are emotional roller coasters that broach deep moral questions. But a lot of books have those qualifications. Why aren’t they all as wildly popular as The Hunger Games?
Because the story is highly marketable on an organic level.
Photo by Alex Brown
Keep them reading. That’s our mission, right? And there’s nothing that can hook any reader faster and stronger than a protagonist they can relate to, like, and therefore care about. This is one half of the D in AIDA:
The D in AIDA
Between two marketing campaigns, a video, a cousin’s wedding, and a best friend coming into town, I didn’t write a new post this week.
HOWEVER – my absence is your excellent opportunity to learn (or review) how to write a hook – that thing that’s going to grab the interest of friends at cocktail parties, literary agents in query letters, and bookstore browsers who glance at the back cover.
While a cover has to grab your eye, it’s the title that has to make you pick up the book. So what makes a book title grab your attention?
The "A" in AIDA
It’s not that we judge books by their covers. But if you’re standing in a bookstore staring at a dozen photo-realistic illustrations next to one cartoony sketch, you’re gonna notice the cartoony sketch.
A great cover makes us look.