20 tips for creating relatable – and lovable – protagonists

Photo by Alex Brown

Photo by Alex Brown

Keep them reading. That’s our mission, right? And there’s nothing that can hook any reader faster and stronger than a protagonist they can relate to, like, and therefore care about. This is one half of the D in AIDA:

The D in AIDA

Hooking interest with a killer hook

Between two marketing campaigns, a video, a cousin’s wedding, and a best friend coming into town, I didn’t write a new post this week.

The I in AIDA

HOWEVER – my absence is your excellent opportunity to learn (or review)  how to write a hook – that thing that’s going to grab the interest of friends at cocktail parties, literary agents in query letters, and bookstore browsers who glance at the back cover.

5 tips for grabbing attention with your book cover

The "A" in AIDA

It’s not that we judge books by their covers. But if you’re standing in a bookstore staring at a dozen photo-realistic illustrations next to one cartoony sketch, you’re gonna notice the cartoony sketch.

A great cover makes us look.