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	<title>Copywriting &#8211; bekindrewrite</title>
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	<description>write unto others as you would have them write unto you</description>
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		<title>Advice for Career Writers (and NaNoWriMo Two Months Late)</title>
		<link>http://bekindrewrite.com/2015/01/22/advice-for-career-writers-and-nanowrimo-two-months-late/</link>
					<comments>http://bekindrewrite.com/2015/01/22/advice-for-career-writers-and-nanowrimo-two-months-late/#comments</comments>
		
		<dc:creator><![CDATA[Stephanie Orges]]></dc:creator>
		<pubDate>Fri, 23 Jan 2015 03:03:45 +0000</pubDate>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Writing tips]]></category>
		<category><![CDATA[fiction writing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[NaNoWriMo]]></category>
		<guid isPermaLink="false">http://bekindrewrite.com/?p=3282</guid>

					<description><![CDATA[&#160; &#160; Way back in November, Bob Clary of Webucator emailed me about writing a piece for their NaNoWriMo promotion. They even wrote questions for me to answer so it would be nice and easy. But because I am lazy a successful copywriter in high demand, I failed to write and publish said blog until now! Oh, as they say, well. Apologies and thanks to Bob and co. &#160; What were your goals when you started writing? I wanted to write the kind of book that I liked to read. I wanted to do to other readers all the things my favorite authors did to me. I also wanted to be a child genius who published the next great American sci-fi novel at the precocious age of 13, became rich and famous and got to co-direct the film adaptation. That didn’t happen and I got over it. What are your goals now? Finish my novel. Get it traditionally published. I have growing respect for the indie publishing world, but for now, at least, I’m still aiming for traditional. Though I may be beginning to doubt my trust in the gatekeepers of the literary world, there’s still something inside me that wants their stamp of approval. Sort of third-party confirmation that yes, this novel is a real piece of literature and not merely an amusing hobby that has stolen years of my life. What pays the bills now? I’m a copywriter at a Texas marketing firm. I write everything from billboards to blog posts about everything from cowboy boots to wound care. Every day is different, and I enjoy it tremendously. Assuming writing doesn&#8217;t pay the bills, what motivates you to keep writing? I’ll rephrase this question to: “What motivates you to write fiction when you already spend so much time writing copy?” I need to write fiction to feel like myself. I rarely feel like writing when I have time to write, but if I let a weekend go by without working on the old WIP, I feel incomplete. I can even be cranky. What advice would you give young authors hoping to make a career out of writing? For copywriters: You’d better really enjoy playing with words; even the menial tasks like translating technical jargon into human-speak, and writing product descriptions. Read a lot and write a lot. You need to be able to recognize and fix confusing copy. Start a blog. A topical blog, not a personal blog. Pick a subject you’re passionate about and know something about. There’s a big push toward content marketing in the ad world and it will help if you have experience planning, developing, publishing and promoting content. Follow the blog at Copyblogger.com to learn more about it. Read Luke Sullivan’s Hey Whipple, Squeeze This. For fiction writers: Don&#8217;t do this for the money. Do it because you love it, but don’t be heartbroken if you can’t make a living out of it. Few can. Don&#8217;t wait until you’re in a “writing mood” to write. The thing that separates the hobbyists from the real writers is that we put words on paper even when we don’t feel like it. Anyway, sometimes the writing mood doesn’t come until you’ve already been at the keyboard for a few hours. A lot of people will give you writing advice. Be careful whose advice you trust. Half of them don’t know what they’re talking about. Look for tips from storytellers who have proven themselves multiple times – like the Neil Gaimans and Joss Whedons and Pixar writers. When it comes to critiques of your work, drop the attitude that “they don’t like it because they don’t understand it.” Sometimes that’s true, but most of the time it’s because your work actually stinks. Cry and rant for a little while, then sit down and figure out how to fix it. Writing a novel is the hardest thing you will ever do (and good luck emerging from the experience with your sanity intact). Still, it&#8217;s worth it. &#8212; Feel free to post your own answers to these questions in the comments; you can also read answers from other writers. &#8212; &#160;]]></description>
		
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			<slash:comments>20</slash:comments>
		
		
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		<title>Could Your Book Be as Popular as The Hunger Games?</title>
		<link>http://bekindrewrite.com/2014/05/29/could-your-book-be-as-popular-as-the-hunger-games/</link>
					<comments>http://bekindrewrite.com/2014/05/29/could-your-book-be-as-popular-as-the-hunger-games/#comments</comments>
		
		<dc:creator><![CDATA[Stephanie Orges]]></dc:creator>
		<pubDate>Fri, 30 May 2014 02:29:05 +0000</pubDate>
				<category><![CDATA[Getting published]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Writing tips]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[creative writing]]></category>
		<category><![CDATA[fiction]]></category>
		<category><![CDATA[how to advertise your book]]></category>
		<category><![CDATA[how to write a novel]]></category>
		<category><![CDATA[Hunger Games]]></category>
		<category><![CDATA[iconography]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing your novel]]></category>
		<category><![CDATA[slogan]]></category>
		<guid isPermaLink="false">http://bekindrewrite.com/?p=3015</guid>

					<description><![CDATA[Sure, the Hunger Games books are emotional roller coasters that broach deep moral questions. But a lot of books have those qualifications. Why aren’t they all as wildly popular as The Hunger Games? Because the story is highly marketable on an organic level. In English? A bunch of details in the story are easy to put on billboards, t-shirts and fan art. Its easy to show your love for a story (and thus spread the word about it) if you can show it with a simple phrase or image. Let’s explore those details—and see if we can implement anything similar in our own work. First: The books are marketable because they are about marketing. In-world, the Hunger Games are marketed all over Panem: the Capitol’s favorite form of entertainment and propaganda for the districts. Contestants are celebrities, campaigning for support from rich Capitol officials who might send life-saving gifts during the games. They even have stylists, who function like marketing consultants and art directors combined. Even Peeta’s declaration of love for Katniss before the games was a calculated PR move. Storytelling to win sympathy from the audience is a marketing fundamental. Even after the story shifts and *SPOILER ALERT* the rebellion starts, Katniss becomes a figurehead for the movement. She even makes TV commercials. Second: The books are full of iconography All these details make up a built-in marketing campaign, just like marketing for the fictional venue of Jurassic Park became the marketing for the real-world movie. Covergirl even put out a new product line based on Capitol movie makeup. Because these marketing elements are easy to use—not just for an ad agency, but for fans—they put the books and movies on the fast track to viral popularity. Let’s take a look at some of the icons. The three-fingered salute. A way the districts communicate solidarity. Full of solemn camaraderie, it makes an incredible silent anthem for the rebellion. It&#8217;s easy for fans to mimic at events and in photos&#8211;and they have. Other examples: Any military salute Spock’s Live long and prosper In photos, bears a disturbing (though accidental) resemblance to a heil UPDATE: The salute becomes a real-life symbol of resistance in Thailand. Rue’s four-note song A short, memorable tune that works like a commercial jingle. I got chills when I heard it at the end of the first movie trailer. Other examples: The five-note melody in Close Encounters of the Third Kind Intel’s four-note ditty (or is it five?) Metro PCS’ “Hello, hello, hello” The districts Different districts with different strengths and “personalities” allow fans to identify with the one they like best. That means even more t-shirts! Other examples: The Hogwarts Houses The Game of Thrones houses The Avengers Fire Katniss’ stylist chose to use fire to represent her district, rather than dressing her and Peeta in the overused and unimaginative coal miners’ outfits. A brilliant move; fire is elemental, powerful and quick to spread. It’s a foreshadowing of the rebellion. Other examples: Fire in Fahrenheit 451 Water in Memoirs of a Geisha Wind in The Name of the Wind Archery Weapons make great symbols for the characters who carry them, and from a look at some of the current popular movies, it seems archery is making a comeback. Other examples: Robin Hood’s bow King Arthur’s Excalibur Luke’s lightsaber The slogan: May the odds be ever in your favor Slogan. Catchphrase. In marketing we call them “taglines”—whatever you want to call it, the slogan for the games doubles as a slogan for the books. Other examples: May the Force be with you Live long and prosper Winter is coming Big Brother is watching you Why so serious? Logo: The Mockingjay The mockingjay makes various appearances throughout the stories, starting with a pin given to Katniss before the games. The live mockingjay, a botched Capitol science experiment, soon becomes the symbol for the rebellion, and Katniss herself is known as the Mockingjay by book three. But the foundation laid down by the stylized bird on her pin has become the logo for the entire franchise. Other examples: Batman’s bat symbol/signal The rose in Beauty and the Beast The Scarlet Pimpernel How can you harness this power in your book? All these elements in the Hunger Games fit organically into the story—so don’t force any into your own. Scan the list for similarities to your book. Do you have several different people groups? Does your hero have a family crest, or carry a unique weapon? Do your protagonists have a particular motto? Find one or two logical places to incorporate an icon, or to emphasize an existing one. The more organic and the more unique, the better. Ultimately, much of your book’s success will be left up to chance, but let’s swing the odds in our favor as much as possible, eh? &#8212; &#160;]]></description>
		
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			<slash:comments>8</slash:comments>
		
		
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		<title>What I&#8217;ve been doing instead of writing Friday posts (it&#8217;s a good cause!)</title>
		<link>http://bekindrewrite.com/2012/12/04/what-ive-been-doing-instead-of-writing-friday-posts-its-a-good-cause/</link>
					<comments>http://bekindrewrite.com/2012/12/04/what-ive-been-doing-instead-of-writing-friday-posts-its-a-good-cause/#comments</comments>
		
		<dc:creator><![CDATA[Stephanie Orges]]></dc:creator>
		<pubDate>Wed, 05 Dec 2012 00:26:44 +0000</pubDate>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[animal health and safety]]></category>
		<category><![CDATA[arts & crafts]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[humane society]]></category>
		<category><![CDATA[non-profit]]></category>
		<category><![CDATA[north texas]]></category>
		<category><![CDATA[origami]]></category>
		<guid isPermaLink="false">http://bekindrewrite.com/?p=1582</guid>

					<description><![CDATA[Okay InMonsters and all BeKind readers: I need your help with something and all it takes is a click. As most of you know, my day job is copywriting at the Balcom Agency in Fort Worth, Texas. This year for Christmas, we broke up into teams to create Christmas trees from found/recycled objects (we couldn&#8217;t spend more than $20 on materials). Each team is playing for a charity: the team whose tree gets the most votes gets a check from Balcom for their charity. My team&#8217;s charity is the Humane Society of North Texas. They help animals who are abandoned, injured or mistreated. They also spay and neuter cats and dogs (for free in many circumstances). My team folded more than 300 origami cranes to create our tree (one of the things I&#8217;ve been doing instead of writing new Friday posts&#8230;sorry).  All the trees are really cool. You can see them all here (click each picture to see more pictures). Here&#8217;s where you come in. I&#8217;d be ever so grateful if you&#8217;d vote for my tree! All you have to do is click: no personal info required! Shameless plug, I know. But it&#8217;s for a good cause and it will only take you a couple of seconds. Just click here, and then click the big green VOTE button under the origami crane picture in the bottom right-hand corner. Voting once is great &#8211; but if you are so inclined, you can vote every day through the end of the contest (and that would be phenomenal). &#8211; Are you doing anything charity-related for the holidays? I&#8217;d love to hear about it! &#8212;]]></description>
		
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			<slash:comments>14</slash:comments>
		
		
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		<title>20 great FREE online resources for writers</title>
		<link>http://bekindrewrite.com/2012/09/07/20-great-free-online-resources-for-writers/</link>
					<comments>http://bekindrewrite.com/2012/09/07/20-great-free-online-resources-for-writers/#comments</comments>
		
		<dc:creator><![CDATA[Stephanie Orges]]></dc:creator>
		<pubDate>Sat, 08 Sep 2012 03:05:01 +0000</pubDate>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Getting published]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Writing tips]]></category>
		<category><![CDATA[copywriting tools]]></category>
		<category><![CDATA[dictionary]]></category>
		<category><![CDATA[how to write a query letter]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[publishing resources]]></category>
		<category><![CDATA[query]]></category>
		<category><![CDATA[thesaurus]]></category>
		<category><![CDATA[writing help]]></category>
		<category><![CDATA[writing resources]]></category>
		<category><![CDATA[writing websites]]></category>
		<guid isPermaLink="false">http://bekindrewrite.com/?p=1391</guid>

					<description><![CDATA[I’ve amassed a lot of resources over the years – here are some of the best ones I use both for copywriting and fiction writing. Some you’ve seen in previous posts; some are new!   Staying Sane Evernote I sometimes refer to Evernote as my best friend. It’s a notebook program you download to all your computers. I add a note from work, and when I get home, there it is. I have separate notes for blog post ideas, prompts, story ideas, daily life to-do lists and more. All bundled in one notebook and accessible with one click. This program saved me from sending myself email notes all day. Tick Tock Timer A simple online timer. Set it for any amount of time, and it alerts you with three gongs when the time is up. You can use it to block out time for writing, cleaning, whatever. I use it to remind me to look away from my computer screen every hour or so.   Finding the Right Word or Phrase Thesaurus I love MS Word, but its synonym tool isn’t very good. This online synonym finder is far better. I use it several times a day. Thsrs (The Shorter Thesaurus) If you are specifically looking for a simpler or shorter version of a word, this is the thesaurus for you. I sometimes use it for writing Google or Facebook ads (which have tiny character limits). Idioms at The Free Dictionary Enter a word and get a list of common phrases in which the word appears. Another tool I use daily, mostly for writing headlines. But it could also be used for story, novel, and chapter titles as well. Anything that requires a play on words (change the original idiom slightly to give it a new and witty meaning). WordHippo This tool does several things, but I mostly use it for the rhyming dictionary and the “words that start with” feature. I use it mostly for writing headlines, but I imagine it would be super useful for poetry. Urban Dictionary This user-generated slang dictionary is 90% crass. However, you can use it to ensure a word or phrase you are using doesn’t have a secondary meaning that is negative or disgusting. If the term you search does come up with a bad meaning, check the number of user votes it received. If there are more thumbs down than thumbs up, you’re probably still okay to use it.   Fun &#38; Inspiration My Favorite Word A long list of fantastic words. People submit their favorites, usually with explanations why. I chiefly use it for naming projects. Wordsmith’s Anagram Generator Enter a word, it scrambles the letters into other words. Use it to come up with names or aliases of characters or places. Or just type in your own name for a laugh. I’m Anti-Sheep, apparently. Six Word Stories Inspired by the story Hemmingway reportedly considered his best (For sale: baby shoes, never used.), this site allows users to submit their own six word stories. The good ones get posted on the main page. Read for inspiration – and submit a few of your own.   Rules &#38; Grammar Daily Writing Tips This blog will grow your vocabulary and improve the way you use it. Grammar Girl Quick and Dirty grammar lessons. I go here when I can’t remember the difference between affect and effect. The Elements of Style The free online version of the writer’s bible, penned by Strunk &#38; White.   Character Development Meyer’s-Briggs Personality Test from HumanMetrics Answer a few yes-or-no questions on behalf of your main character, get a detailed outline of his personality traits. So insightful. Baby Names To name all those characters!   Getting Published Duotrope Helps you find a literary magazine to publish your short stories. Miss Snark A literary agent ruthlessly tears apart query letters submitted by her readers. She’s no longer snarking, but the archives are a gold mine for those looking to learn how to write a good query. Query Shark The savior for those bereft of Miss Snark, this lit agent is still critiquing queries with gusto. Agent Query A database of literary agents with an easy-to-use search that makes it easy to build your submission list. Preditors &#38; Editors The site writers have long relied on to ensure agents aren’t con artists. Look up your agents here before querying. &#8212; What are your favorite online resources? Share in the comments! &#8212;]]></description>
		
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			<slash:comments>31</slash:comments>
		
		
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		<title>AIDA aftermath: 4 ways the last few blog posts have changed my novel</title>
		<link>http://bekindrewrite.com/2012/05/25/aida-aftermath-4-ways-the-last-few-blog-posts-have-changed-my-novel/</link>
					<comments>http://bekindrewrite.com/2012/05/25/aida-aftermath-4-ways-the-last-few-blog-posts-have-changed-my-novel/#comments</comments>
		
		<dc:creator><![CDATA[Stephanie Orges]]></dc:creator>
		<pubDate>Sat, 26 May 2012 01:09:49 +0000</pubDate>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Writing tips]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[fiction writing]]></category>
		<category><![CDATA[how to sell a novel]]></category>
		<category><![CDATA[how to write a novel]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[writing help]]></category>
		<guid isPermaLink="false">http://bekindrewrite.com/?p=1247</guid>

					<description><![CDATA[In case any of you are agonizing over changes you have to make to your work in progress due to something you learned in the AIDA blog series, rest assured: I am drinking bucketfuls of my own medicine. Title I’ve been holding onto the same vague title for years. It sort of means something if you’ve read the book. Sort of. By itself it is unremarkable. I know I can do better. First Chapter Trimmed some fat from my opening scene – including most of my main character’s physical description – to make room for actual character development, punchier dialogue, and an extra layer of depth that makes the perfect precursor to the rest of the book. Cut a net total of 1,304 words from that chapter. Second Chapter My second chapter is actually the beginning of the alternate story – one that connects to the main story but not perceptibly until much later. I offer no explanation at this point. We are simply following one character and one story in the first chapter, and an entirely different character in a different setting in the second. Mere days after realizing this egregious error, I heard one of my beta readers found it disorienting. Why is it beta readers never seem to tell you what’s wrong with your work until after you’ve figured it out yourself? Anyway, I added some explanatory narrative at the beginning to introduce the new story and hint at the connections without giving anything away. I also cut a few hundred words. The Entire Middle of the Whole Bloody Book In the midst of my quest for tips on writing a page-turner, I realized something life-changing and consequently left this sentence in my Evernote app: ONE AT A TIME, DUH! Translation: the order in which I introduced the five characters in the main story was all wrong. I’d made my main character the last to join the group, which meant she met all four others within paragraphs of one another, and I had to pour out oodles of backstory about who each one was and how they got there and where “there” was and what they all thought of each other and how they reacted to meeting her. I was shooting myself in the foot with a bazooka. So I’m both changing the order and spreading things out. She’ll spend a few days with the first person she meets, actually experiencing a couple of things I only summarized in previous drafts, and meet additional characters over the next few chapters – instead of over the next few sentences. In short, I’ll be permanently cutting several scenes I’ve rewritten dozens of times, and adding other scenes I have never written before. I’m angry, excited, exhausted, and relieved all at the same time.   In case you missed it here’s a rundown of the whole series: My Confession An AIDA overview – 4 steps to convince people they NEED to read your novel Attention             5 tips for grabbing attention with your book cover             6 types of book titles that get noticed – and picked up Interest             Hooking interest with a killer hook Desire             20 tips for creating relatable – and lovable – protagonists             The 21 best tips for writing your opening scene Action             26 tricks to keep readers reading             47 words and phrases that slow your reader down &#8212; Has the AIDA blog series led you to make any painful changes to your WIP? Rant in the comments!  &#8211;]]></description>
		
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			<slash:comments>9</slash:comments>
		
		
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