Considering a job as a professional copywriter? Here’s a quick rundown of the day to day pros and cons.
There’s plenty of variety. Any given day, I might be working on billboard headlines, radio scripts or website copy. I might be writing about whiskey, fecal incontinence, or the Dead Sea Scrolls.
Good job for an introvert. I have just the right balance of sitting in my office working alone in blessed peace, and collaborating, brainstorming, and joking around with my coworkers.
You need an organizational mind. Not that every slip of paper on your desk has to be alphabetized, but you have to be able to decipher a garbled mess of notes, identify main points, and rework it until it not only makes sense, but it’s easy and fun to read. And you have to enjoy it. For hours on end.
You have to work under deadlines. This scared me at first, but I soon discovered it isn’t so bad. You get in the habit of writing for long periods of time. You discover new ways to tap into your creativity. And it sparks your imagination like crazy. I had to get an Evernote just to keep track of all the ideas that come to me randomly throughout the day.
Burnout does happen. I was afraid writing copy full time might mean I’d be too burned out on the weekends to work on my novel. It happens sometimes – last week, by Saturday, just thinking about writing made me kind of sick. But most weeks I can start writing around two on Saturday afternoon and work into the evening (with a few breaks). I take Sundays off.
You’ve got to have thick skin. People are going to ask you to change your work. But it’s a lot easier to distance yourself emotionally from copy than from, say, your novel. I mean, you’re passionate about the copy you write (otherwise you’re doing it wrong), but it’s not your soul on paper (like your novel is).
Your writing improves. Fast. Practice makes perfect, after all.
You’re not allowed to lie. Forget the stigma that all advertising professionals are spin doctors. We tread carefully with every word we write. We don’t make any claims we can’t back up with solid evidence. Even if I know my client makes the best cowboy boots, I can’t say so, because it hasn’t been scientifically proven. Sure, we make our clients sound as awesome as possible, but we’re only telling the truth.
You learn something new every day. I know more than the average Joe about a dozen different subjects, including rodeo clowns (those guys are freaking awesome), banking legislation (you lost your free checking because of restrictions on overdraft protection), and where to get heavily discounted home improvement materials while helping struggling families become homeowners (Habitat for Humanity’s “ReStores”)!
You can believe in your clients. Maybe I’m just lucky to work at an agency that pursues the best clients, but the more I learn about my clients, the more I believe in them, and the more excited I get about telling their stories and showing the world how great they are.
You get to tell people you’re a writer. At a party, when somebody asks what you do for a living, you get to say “I’m a writer.” That never really gets old.
Do you write for a living? What kind of work is it, and do you enjoy it?